BAD BLOOD, GOOD BUSINESS: The Story of Rivalries Fueling the Biggest Fights
(Courtesy of UFC)
In 2014, a brawl between Jon Jones and Daniel Cormier in the MGM Grand lobby led to one of the most successful Pay-Per-Views in company history because “bad blood” sells. That only continued with the likes of Conor McGregor and Nate Diaz… well, really Conor McGregor and nearly anyone he fought.
It really started well before today’s stars with the likes of Chuck Liddell vs. Tito Ortiz, as well as Ortiz vs. Ken Shamrock. Over time, it’s proven to be an effective promotional tool.
This article first appeared at News – MMAWeekly.com
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