Outside Source
Veteran global sports executive Loren Mack has joined BKB in a landmark role. | 📷: Jonathan Wong/South China Morning Post/Getty
Bare Knuckle Boxing has made an important signing to its executive team, inking veteran global sports executive Loren Mack as the chief marketing officer and executive vice president of strategy.
Founded by entrepreneur Mike Vasquez and former professional fighter Dhafir “Dada 5000” Harris, Mack has joined BKB after his most recent run with the Professional Fighters League, where he served as senior vice president of communications. BKB announced the hiring of Mack with an official press release sent Wednesday morning ahead of its upcoming show in Los Angeles on July 18. Per the release, Mack will oversee global brand strategy and much more.
Loren Mack brings UFC, ONE Championship and PFL experience to Bare Knuckle Boxing
“As chief marketing officer and executive vice president of strategy, Mack will oversee BKB global brand strategy, audience and content growth, broadcast and streaming marketing, live event demand generation, and the marketing strategy supporting the organization’s sponsorship and partnership portfolio. As a member of the senior leadership team, he will help shape BKB’s enterprise and corporate strategy while playing a key role in driving the organization’s long-term growth and value,” the press release stated.
Mack has over two decades in combat sports, holding executive leadership positions throughout his career with PFL, as well as One Championship and the Ultimate Fighting Championship.
“BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level,” BKB CEO David Tetreault said. “Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership and deep industry relationships developed over more than two decades in sports. His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and continue to bring BKB to millions of fans around the world.”
This article first appeared at Recent News on Sherdog.com
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