Outside Source
As a result of a partnership with Meta, the promotion’s home venue in Las Vegas will now be known as the Meta Apex for the next five years. UFC CEO Dana White announced the rebranding via social media on Monday.
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“So as we go into the new year, the home of Contender Series, the home of some [UFC] Fight Nights, the home of Zuffa Boxing, UFC BJJ will now be called the Meta Apex,” White said on Instagram. “We’ve done a five-year deal with Meta.
“So welcome to the new Meta Apex.”
White was elected to the Meta board of directors in 2025. One of the largest information technology companies in the U.S., Meta owns Facebook, Instagram, WhatsApp and Threads, among other things. Meta CEO Mark Zuckerberg is an avid MMA fan and consistent jiu-jitsu practitioner.
A New Experience
According to a release, “Meta branding will be integrated throughout the facility. UFC and Meta will also work together to create interactive experiences inside the venue. These spaces will feature some of Meta’s latest advancements in technology and will invite fans and athletes to deepen their engagement with UFC in new and innovative ways.”
The Meta Apex officially opened in 2019 and was integral to the UFC continuing operations during the COVID-19 pandemic, allowing it to hold events when other venues were not available. It has remained a consistent host to UFC Fight Night events since then, and the arena recently underwent expansion to increase seating capacity to accommodate up to 1,000 spectators. The full project, which will allow for Apex tickets to be on sale to the public for the first time, is expected to be completed later this year.
“Meta is always at the forefront of technology and immersive experiences, and their enhancements will change the way fans view live fights,” White added in a release. “This rebranding comes at the perfect time as the facility is completing a major renovation, expanding capacity, concessions, hospitality and UFC retail. For the first time ever, fans can come to Meta Apex and experience UFC fights with interactive VR, AI, and wearable technology. I can’t wait for fans to see it.”
This article first appeared at Recent News on Sherdog.com
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