Outside Source
Jake Paul’s MVP Reveals Ambitious Plan to Challenge UFC
MVP’s merger with PFL represents one of the most significant recent developments in the professional mixed martial arts landscape. The combined company will operate under the MVP name and merge its promotional and talent management operations with the PFL’s event infrastructure and roster.
Advertisement
MVP co-founder Nakisa Bidarian and other executives spoke to Business Insider about how MVP plans to compete with the UFC.
“We’re not going to overtake UFC in the near term,” Bidarian said. “Over time, we want to chip away and hopefully create a Nike and Adidas dynamic, a Pepsi and Coke dynamic, over the next seven to 10 years.”
PFL CEO John Martin said the goal is to move beyond being only a live-events company and become a broader entertainment platform.
“It’s a change in mindset to come from just being a live events company with elite athletes to being a real content and entertainment company,” Martin said.
Bidarian believes Jake Paul’s popularity will be a key factor in MVP’s efforts to grow its audience and build new stars.
“He’s not just a creator — he’s a combat sports entrepreneur and fighter,” Bidarian added. “He’s a unicorn asset when it comes to being a fighter and a promoter at the same time. Jake is the best engagement-getter in combat sports by a wide margin.”
This article first appeared at Recent News on Sherdog.com
Help support MMACrazies.com when you shop Amazon by starting your online Amazon shopping at MMACrazies.com/recommends/amazon. You are not charged extra, but we receive a small and very helpful commission on everything you purchase. Thanks for thinking of us every time you shop at Amazon.
