Outside Source
Despite well-known signings of American MMA fighters like Demetrious Johnson and Eddie Alvarez, One remains a primarily Asian-focused organization. While Sityodtong looks to continue growing that large market, he also has intentions of reaching U.S. shores with a show already in the works for next year. To support that end, One is also opening American offices in both Los Angeles and New York.
“The market can’t get enough,” Sityodtong said to Newsday, citing his company’s rising viewership figures on broadcast and digital channels. “Our fans can’t get enough of our content, so we’re trying to satiate demand, but every time we put out more content, things just go more viral. A lot of the free-to-air TV broadcasters, the digital broadcasters, they’re all demanding more and more content from us, so we have to provide more and more content to the world.”
In order to support these rapid growth plans, One must also nearly double the size of its fighter roster, an undertaking that Sityodtong admits is daunting but feasible. “Definitely a very tough task, but I think it’s very doable, knock on wood,” Sityodtong said of his extraordinary expansion plans. “We’re on this rocket ship, and I’ve just got to hold on.”
This article first appeared at Recent News on Sherdog.com
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