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McGregor (22-6) was originally rallying for a spot on the UFC White House card on June 14. However, “Notorious” is now set to return against Max Holloway (27-9) at UFC 329 on July 11 at the T-Mobile Arena in Las Vegas. McGregor’s manager Audie Attar recently explained why McGregor’s return during International Fight Week made more sense for the UFC financially.
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The UFC White House card will not have any tickets on sale for the general public. According to Dana White, 4,300 people, mostly members of the military, will be seated on the South Lawn. Meanwhile, 85,000 tickets will be made available for free to the public to watch the event at the nearby Ellipse Park. Attar notes that the UFC is sacrificing a huge amount of gate revenue at the White House event. With McGregor being arguably the biggest star in the history of the sport, the UFC would lose out on a lot of gate revenue if the Irishman returned at the White House.
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“The UFC is actually donating so much in terms of giving up gate revenue,” Attar told MMAjunkie.com. “They are making it up in different ways with the fan zone. Based on the new deal we were able to negotiate… it just makes more sense economically for them to utilize him during International Fight Week. T-Mobile Arena, it’s familiar ground for us. We want to be good business partners, so for us it didn’t matter.”
While there are no tickets on sale for the general public, there are special packages that can be purchased by few elites. While UFC didn’t confirm the amount, Ariel Helwani claims the packages dubbed as “partner investments” roughly cost $1.5 million.
This article first appeared at Recent News on Sherdog.com
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