in

‘Moicano’ debut as MMA promoter includes large audience, plenty of surprises

If career transition is one of the biggest concerns for MMA athletes after fighting, Renato “Moicano” Carneiro has reason to celebrate.

As far as MMA goes, the 37-year-old “Moicano” showed he still has plenty of fight left in him on April 4 by submitting American Top Team training partner Chris Duncan in the main event of UFC Fight Night 272.

Advertisement

Thanks to the resounding success of his YouTube channel, the ATT athlete already has an excellent career transition guaranteed when he decides to retire. Last Saturday, almost a month after being awarded best influencer in Brasilia at the Brazilian internet Oscars (iBEST), “Moicano” took another step towards this successful transition. He once again used his well-known sense of humor to innovate and achieve success, this time as the promoter of Money Moicano MMA, an event with 10 MMA fights held in São Paulo last Saturday at the Cornerman Academy.

With a dwarf as the announcer, fights between amateurs registered on his channel, ring girls who stripped as the audience increased, and the broadcast presence of greats like Demian Maia, Antonio Rodrigo Nogueira, Jean Silva and Marcos da Matta, “Moicano” had fun and entertained the audience, guaranteeing the success of his debut event.

Without the competition from the UFC on Saturday, Moicano achieved excellent numbers. During the five hours of transmission on his YouTube channel, the event averaged 40,000 viewers, reaching peaks of 62,000 and achieving 550,000 views in 24 hours on air.

Makhachev Dancing Funk

Created by AI, the opening video of the broadcast gave the viewer an idea of what was to come. It began with Carneiro dancing to the rhythm of Brazilian funk alongside images of his most recent opponents — Islam Makhachev, Beneil Dariush and Benoit St. Denis.

“He beat the Frenchman in France, won the night’s bonus, broke the bank and Bitcoin exploded, the problem came after that, life taught him a lesson, to fight the Russian you have to train brabo choke. But nothing compares to that senile old man, tiring in the 2nd round, the whole world saw it, but he wasn’t alone, he has subscribers,” the song lyrics stated.

Political Debate Decided in the Cage

“Discussing politics never leads anywhere, the real deal is to fight and settle it inside the cage.” Moicano used this philosophy to attract followers from both sides of the national political spectrum to fight on the card of his event in what he called a “subscribers’ fight.”

Just like in the United States (Republicans and Democrats), Brazil has been polarized for at least 23 years between Lula (the current president, who represents the left) and Bolsonaro (known by many as the Brazilian Trump). Lula was imprisoned for one year and seven months for corruption during Bolsonaro’s term. When Lula returned to power, Jair Bolsonaro went back to prison, leaving his eldest son Flávio as a presidential candidate — increasing the temperature in Brazil until the national election in October. The possibility of having both sides in a real fight was spread by Brazilian media, which help to engage Carneiro’s audience in his first show as a promoter.

With the vast majority of locals rooting for the right-wing fighter (Bolsonaro), the winner was Riquelme Fofo, a supporter of Luiz Inácio Lula da Silva. His opponent, Kauã Rosemberg, gave up during the break between the second and third rounds.

“What a fight! Money Moicano MMA was designed exactly for that. To make you fight over politics. I’ll say it right now, if you have a politician you don’t like, you have to exchange blows here. This is where it’s at. Congratulations to both of them,” said the always sarcastic “Moicano” after the fight between the political opponents.

The evening’s main event was a clash between Jair Farias and Ricardo Capoeira. Farias, an athlete from The Fighting Nerds, used takedowns extensively and sought submissions but ended up winning by split decision. It was the 12th victory for the 33-year-old athlete, who lost in a past bid to earn a UFC contract on Dana White’s Contender Series.

Also noteworthy are the victories of Ana Brito, who submitted Kauany Oliveira in the third round; Miguel Porto, who knocked out Thiago Vieira in the second round in the co-main event; and Hector Santiago, who secured a beautiful knockout against Paulo Nogueira.

At the end of the event, “Moicano” thanked the audience and revealed that he is already planning the second edition of the event for October, with many other innovations.

This article first appeared at Recent News on Sherdog.com


Help support MMACrazies.com when you shop Amazon by starting your online Amazon shopping at MMACrazies.com/recommends/amazon. You are not charged extra, but we receive a small and very helpful commission on everything you purchase. Thanks for thinking of us every time you shop at Amazon.

What do you think?

Joe Schilling defiant following bizarre stoppage loss at PFL Brussels

Aleksandar Rakic set for UFC heavyweight debut against longtime veteran