Outside Source
The UFC’s debut on Paramount drew a significant amount of eyeballs.
According to a release, the UFC 324 reached a live-minute average audience of 4.96 million and 7.18 million global households, a record for a live event on the streaming platform. Citing Adobe Analytics and Nielsen Media, the release also states that “UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming.” The viewership figures do not included co-viewing or delayed viewing.
“As is the industry norm, we don’t disclose subscriber data for individual events, but suffice to say the first live event exceeded expectations against all major benchmarks,” the release stated.
UFC 324 took place this past Saturday at the T-Mobile Arena in Las Vegas and saw Justin Gaethje capture the interim lightweight crown with a unanimous decision victory over Paddy Pimblett in the evening’s main event. The event marked the beginning of the seven year, $7.7 billion broadcast partnership between the UFC and Paramount and also was the first time the promotion veered away from the pay-per-view model for its numbered events. During its previous deal with ESPN, pay-per-views were as much as $79.99 plus tax.
Social Impact
UFC 324 also made an impact on social media. According to the release, the evening’s headliner totaled 5.5 million interactions “across all broadcast, cable and streaming,” making it the “most social [Paramount+] exclusive telecast ever.” Additionally, the card trended on X for “six consecutive hours worldwilde” and generated 186,000 mentions, a 123% increase from UFC 323 on Dec. 6.
The promotion’s next event, UFC 325, takes place this Saturday at Qudos Bank Arena in Sydney, Australia. The card airs in its entirety on Paramount+, with prelims beginning at 5 p.m. ET/ 2 p.m. PT followed by the main draw at 9 p.m. ET/6 p.m. PT.
This article first appeared at Recent News on Sherdog.com
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