Outside Source
According to a release from MVP, viewership peaked at 17 million for the featherweight headliner between Ronda Rousey and Gina Carano while drawing an average of 12.4 million viewers globally. In the United States, the fight card averaged 9.3 million viewers with a peak of 11.6 million for the evening’s headliner, making it “the most watched MMA event ever in the U.S,” per a release.
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In addition to Rousey vs. Carano, MVP’s debut card featured a marquee co-main event between Mike Perry and Nate Diaz as well as a heavyweight showdown between former UFC champ Francis Ngannou and Philipe Lins. Both Rousey vs. Carano and Ngannou vs. Lins ended inside of a round, while Perry forced a corner stoppage against Diaz after two frames.
“The event also generated over 410 million impressions across MVP’s owned social channels, a live gate exceeding $2.2 million, and saw terrific commercial premises distribution across bars, restaurants, casinos, and hospitality venues nationwide,” the MVP release stated.
Hope for the Future
MVP, which is run by co-founders Jake Paul and Nakisa Bidarian, seems optimistic about the viability for future MMA events going forward.
“We’re incredibly proud of what was accomplished alongside our partners at Netflix and grateful to the athletes who helped make MVP MMA’s debut such a success,” the release stated. “We’ve received an overwhelming amount of interest from investors, strategic partners and fighters who want to be involved with MVP and the future of MVP MMA.
“We are currently reviewing all strategic options to do something very meaningful within MMA on a go-forward basis with distribution partners like Netflix that share our vision to create lasting impact.”
MVP MMA was the most viewed MMA event in US history. Peak viewership of 17 million globally and 11.6 million in the US. Congratulations to Ronda and Gina, and every single fighter, person and partner involved. MVP + Netflix is unstoppable.#mma #netflix #mvpmma #rouseycarano… pic.twitter.com/JPjddqd54q
— MVP – Most Valuable Promotions (@MostVpromotions) May 19, 2026
This article first appeared at Recent News on Sherdog.com
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